With each grand reveal, Keighley proved his ability for a new big reveal. Here’s a famous face, who can put your game against millions of eyeballs and will stick to the script perfectly. Keighley is building a personal brand that is absolute a god of faith to publishers. Spike was a cable television station, but Keighley understood the future was not about traditional distribution, but phones, tablets, computers, whatever screen there was. Even though events such as E3 (which Keighley publicly broke up with in 2020) were on different levels, Gamescom, TGS, BlizzCon and PAX made an absolute hash of it at firstThe Game Awards were built for the space where everyone watched on screens. The Game Awards always went on as a web-first show and so was virtually never impacted last year, at least for viewers. The award owing not only to Keighley’s bland commercial sense, but also to the coincidence of the coronavirus pandemic and the absolute chaos caused in the events sector, and the total chaos that is largely dependent on people attending the en masse, unlike many other business. When he left, the network tried one episode under the rebranding VGX and said that the presenter was a newbie, and then dropped it. One thing that seems most noticeable about them now is that they only existed because of Keighley. Nothing close to what the Game Awards would become, but significant. The Spike Awards had commercials and ugly awards and was a minor event. Keighley built a personal brand that’s completely new to the publishers.Īt that point I mainly knew Keighley from his past at GameSpot (where he provided access like many other people) and Spike Video Games Awards, which were garish and more over-the-top. It’s also one of the most important parts of the Game Awards’ gradual transformation into something far bigger than ever seemed possible when it was announced in 2014. He has no desire to turn an open moment into a commercial opportunity, but he has a lot of pity in the gaming community. ![]() The Game Awards are inseparable from Geoff Keighley, who is a founder, presenter and top-man of the market. Geoff Keighley was awarded The Game Awards 2017 by the company. The Keighleyganza is now perhaps the most important date on the industry’s calendar.
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